Brighter Al

Why did you found your start-up, what problem are you addressing and how are you solving it? For many innovative use cases such as autonomous vehicles or smart cities, huge amounts of camera data are needed. This raises serious privacy concerns - especially as facial recognition technology becomes more advanced. As blurring in the analysis and [...]
Interview by Jan Hendrik Reichenbacher Jan Hendrik Reichenbacher · Stuttgart, 01. November 2019

Why did you found your start-up, what problem are you addressing and how are you solving it?

For many innovative use cases such as autonomous vehicles or smart cities, huge amounts of camera data are needed. This raises serious privacy concerns - especially as facial recognition technology becomes more advanced. Since blurring does not work in analysis and machine learning, we have developed Deep Natural Anonymization. Our software generates artificial objects such as faces and license plates to enable both privacy protection and analysis and AI.

How did you come up with the idea of founding your start-up?

We were working on computer vision solutions to improve cameras and needed publicly recorded training data. But with GDPR, this was not easy to get and we saw a great opportunity to solve the mentioned problem: to have either usable data or privacy. It became clear very quickly that this is a big problem that many companies face.

What is special about your business model, what do you do differently?

When we talk about AI and startups today, most people think that data protection regulations are a problem for us in Europe. We have combined the two issues to create something new - a data protection solution based on AI. Our solution is one of the first commercial applications in the world based on generative neural networks.

What has been your biggest success so far?

Apart from developing a data protection solution that enables companies to process camera data with more social responsibility, it was great for us to be named "Europe's Hottest AI Startup" by Nvidia!

What's the next challenge for you?

Having recently closed a multi-million euro funding round, our biggest need right now is to find great people to join our diverse team and take Brighter AI to the next level.

What would you recommend to other founders?

If you recognize a great opportunity, you should work hard at it, no matter how crazy it sounds at first. Social influence is also important!

Where did you meet as a team?

Our founders Marian and Patrick met during an autonomous driver meetup that Patrick initiated. They then worked together in the incubator of the automotive company HELLA, where Brighter AI was spun off.

Where do you see your startup in 3 years?

With the latest funding, the team is now rapidly growing to more than 30 employees. In terms of customers, we are expanding beyond our initial focus: "Vertical Automotive" into areas such as public transportation. In 3 years we want to be recognized as the standard for image data capture in the public domain. We could also have a satellite office - most likely in the US, where data protection regulations will become stricter next year.

Do you have an office cat / dog / turtle...?

A turtle sounds great! But at the moment the occasional visiting squirrels on our patio are enough entertainment.

Who is the mastermind in your team and what is their superpower?

Besides our AI, there are a lot of human masterminds in our team. If you have one, please apply at: brighter.ai/jobs ;)


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