Why Venture Clienting is the future of startup partnerships?

The easiest way is not always the best way. When it comes to cooperation between banks and start-ups, however, this is true. Banks have long recognized the innovative potential of start-ups. Venture Capital & Accelerator - there were and are many approaches. However, cooperation has rarely been really fruitful. For me, it's obvious: if banks and start-ups want to work together in a goal-oriented way, efficiency must be the clear focus. This is the only way both parties can benefit from each other in a resource-saving and low-risk way. And it doesn't have to be complicated. At LBBW, we therefore rely on strategic venture clienting.

Opposites attract - when they are united by a common goal

Let's be honest. There are good reasons why banks and start-ups are still often seen as incompatible. One strives for security, the other for disruption. But it is precisely these differences that make venture clienting so exciting. What looks like a mismatched pair at first glance is actually a highly exciting symbiosis - and above all a real innovation turbo.

And it is precisely this turbo that the financial world needs. Because we are under pressure. Technological progress, increasing regulatory requirements and rapidly changing customer needs are forcing us to be more innovative than ever before. We have to react faster, be more flexible and at the same time live up to our responsibilities. But how can a bank do all this at the same time? The answer lies in the strengths that start-ups offer us: Speed, agility and a fresh look at familiar problems.

Why another corporate innovation vehicle?

Venture clienting offers a refreshingly simple path to efficient innovation. Because venture clienting means: we become a client of the startup. Instead of investing large sums of money and hoping for a major coup, we concentrate on integrating innovative solutions into existing processes. And mainly those that solve urgent, strategic problems internally.

Instead of getting lost in months of decision-making processes, we can quickly access innovative technologies through targeted purchasing processes

Instead of getting lost in months of decision-making processes, we can quickly access innovative technologies through targeted purchasing processes, test them and implement them if the trial is successful. No lengthy investment negotiations, no unnecessary risks. Clear focus on business impact.

What do we expect from venture clienting?

And therein lies the challenge. Venture clienting is not only a fast, but also a secure path to innovation. We don't buy dreams, we buy solutions. We buy solutions that have already been tried and tested. We minimize the risk by testing the start-up solutions directly in our real business environment before making a long-term commitment. And if that doesn't work out, we look for another way - without major losses.

With venture clienting, we build a bridge between the agility of start-ups and the solidity of a bank.

For us at LBBW, this is the logical next step in our innovation strategy. With Venture Clienting, we are building a bridge between the agility of start-ups and the solidity of a bank. And yes, regulatory requirements, security concerns, stakeholder management - all of this remains challenging. But the advantage is obvious: we not only gain speed, but also flexibility and future security.

Innovation requires courage - and structure

For us, venture clienting is far more than just a trend. It is a real opportunity to secure LBBW's future viability. We rely on intelligent cooperation with start-ups, which not only enables us to achieve short-term success, but also long-term partnerships. And who knows, perhaps this is precisely the key to why banks and start-ups are a better match than many people think. Innovation requires courage, but also a structured approach. And this is exactly what Venture Clienting offers: an innovation vehicle with a clear focus and measurable added value.


Venture Clienting
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