Bettercard stops after a few weeks

The provider of corporate cards ceased trading after just a few weeks. Customers have now been advised to switch to competitor Pliant.

The Hamburg-based start-up Bettercard wanted to enter the market for the first time in 2020. However, this did not happen, as the company had cooperated with Wirecard of all companies at the time. The partner company filed for insolvency just a few days before the Bettercard launch. Bettercard did find a new partner in Solarisbank. In September 2021, the start-up was also able to launch at the second attempt. However, the founders Martin Bleich and Hinnerk Rott now had to abandon the venture - and decided to discontinue their business, according to Finance Forward reports.

The company founders believe that the timing would have been right in 2020. However, the fast-moving fintech market is developing rapidly. In the meantime, several competitors have entered the market with similar offerings in their portfolios. These include the companies Moss, Plep and Pliant. Bettercard was unable to catch up - and is now said to have lost around 1.1 million euros with the start-up.

It is the competitor Pliant that is now set to take over Bettercard's customers: By the end of the year, when the contract with Solarisbank expires, customers should be able to switch to Pliant. After all, Bettercard receives a commission per customer. Meanwhile, founders Bleich and Rott have no intention of giving up. The company will continue to exist and wants to develop new ideas.