Celebrate Company gets an investor for the first time

Until now, the Celebrate Company group, which includes the start-up Kartenmacherei, had completely dispensed with external capital. Now a French investor is stepping in.

In future, the French-born private equity fund EMZ Partners will hold around 34 percent of Celebrate Company. This is the first time that the group of companies, which also includes the start-up Kartenmacherei, has brought an external investor on board. According to the company, the operational management team of Celebrate Company led by Steffen Behn and Patrick Leibold holds more than 10 percent of the shares in Celebrate, while founder Christoph Behn remains the majority shareholder.

With Kartenmacherei, the team around founder Christoph Behn has already succeeded in building a well-known brand for personalized cards. Despite coronavirus, Kartenmacherei was able to increase its turnover by six million euros year-on-year to 53 million euros in 2020. "For the future, we are also planning to grow more strongly with our new partner EMZ through acquisitions in Germany and abroad," says Behn, explaining the move. He himself stepped down from the management of Celebrate Company last year and is now focusing on investing in other start-ups with the angel club Better Ventures. Behn handed over the reins to Patrick Leibold and Steffen Behn.