Commercetools buys Frontastic

The Munich-based company became a unicorn this year and has now acquired the Münster-based start-up Frontastic.

Just raised 150 million euros, now the takeover: Commercetools has bought the Münster-based company Frontastic. In future, Frontastic will continue to exist independently as a brand and be expanded. The company offers a composable front-end technology that works like a homepage editor and makes it easy to move and insert elements. Commercetools is active in the field of commerce software and its customers include BASF and Porsche.

"We have been working in partnership with the 40-strong team at Frontastic since it was founded," says Dirk Hoerig, CEO of Commercetools. "In combination, our customers will not only have the most powerful engine for playing e-commerce on all channels in the future, but also the tools to enable marketing teams to create high-quality shopping experiences independently."

Fontastic founder Thomas Gottheil is also delighted with the development of his company: "Since our foundation four years ago, our goal has been to support companies in creating exceptional shopping experiences - regardless of which commerce platform they use," he explains. Gottheil founded the start-up in 2017 together with Henning Emmrich, Kore Nordmann, Tobias Schlitt and Manuel Pichler.

Commercetools has been around since 2006 and began expanding abroad in 2015: the company first opened an office in the USA, followed by Australia, Asia and other European countries. It was only this year that Commercetools became a unicorn.