e.Go now has its own shops

The electric car start-up has been struggling lately. In sales, it is now also relying on offline sales.

The start-up e.Go from Aachen wants to earn money with an electric car. After averting bankruptcy in recent months and now having some new managers on board, the start-up is trying to relaunch. Two so-called "brand stores", which e.Go has opened in Düsseldorf and Hamburg, should also help.

There, customers can do exactly what they could do in a normal car dealership: Look at the car, test drive it and order it. On display in the stores is the "Life", as e.Go has christened its miniature car with electric drive. The only difference to a car dealership is the size. The stores in Düsseldorf and Hamburg are much smaller and located at classy addresses.

More stores are to be added in the future, with Dubai, Athens and Milan among the start-up's expansion list. This means that the signs at e.Go are once again pointing to growth. The new majority shareholder Industrial Investments B.V. from the Netherlands had rescued the start-up. Most recently, it celebrated financing rounds totaling almost 80 million euros.