e.Go now has its own stores
The electric car start-up has been struggling recently. It is now also focusing on offline sales.
The start-up e.Go from Aachen wants to earn money with an electric car. After averting bankruptcy in recent months and now having several new managers on board, the start-up is attempting a new start. Two "brand stores" that e.Go has opened in Düsseldorf and Hamburg are intended to help with this.
There, customers will be able to do exactly what they could do in a normal car dealership: Look at the car, test drive it and order it. On display in the stores is the "Life", as e.Go has christened its micro-car with electric drive. The only difference to a car dealership is the size. The stores in Düsseldorf and Hamburg are much smaller and located at prestigious addresses.
More stores are to be added in the future, with Dubai, Athens and Milan on the start-up's expansion list. The signs at e.Go are therefore once again pointing to growth. The new majority shareholder Industrial Investments B.V. from the Netherlands rescued the start-up. It recently celebrated financing rounds totaling almost 80 million euros.
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