Unicorn Wayflyer comes to Germany

The Irish start-up wants to help e-commerce companies obtain financing - while there are already some German start-ups that arrange such financing.

Irish e-commerce business financing platform Wayflyer is expanding into Germany, as Tech EU reported. In addition to the German market, the company is now looking to gain a foothold in Sweden, Belgium and Denmark. The expansion follows a $150 million Series B funding round in February this year and recent debt financing from Credit Suisse and J.P. Morgan totaling $553 million.

Aidan Corbett and Jack Pierse founded Wayflyer in 2019. The startup's mission is to help e-commerce companies with their financing. A whole range of German startups also offer such services for companies, albeit across different sectors. These include Finmatch or Compeon, for example. Wayflyer also offers analytics that help companies optimize their supply chains and evaluate their marketing performance. These offerings will now be available to German e-commerce companies.

"Germany, Sweden, Belgium and Denmark are markets that have seen a boom in the e-commerce sector in recent years, and we are pleased to be able to offer our current products and services to new customers there," Corbett is quoted as saying by Tech EU.