Israeli start-ups for SMEs
GINSUM is the name of a new network for German-Israeli cooperation. The project is funded by the German government.
ELNET, an association that works to strengthen German-Israeli relations, has founded a network for cooperation between companies in the two countries. The network is called the "German Israeli Network of Startups & Mittelstand", or GINSUM for short. The Ministry of Economic Affairs is funding the initiative for two years.
GINSUM will offer exchange formats between Israeli start-ups and German SMEs, produce its own studies and support the establishment of start-ups from Israel in Germany. Specifically, it wants to tackle the three obstacles identified in a study by the Bertelsmann Foundation. These are the lack of market access, a lack of transparency regarding relevant market players and a lack of internal resources in the search for partners.
"More than 6,000 innovative Israeli start-ups offer extensive opportunities, particularly in the context of GreenTech and Safe and Smart City," says GINSUM initiator Carsten Ovens, who has been supporting start-ups for some time. "Both countries can benefit from closer cooperation."
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