These are the new own brands from Gorillas
Janina Gerhardt
| 08.06.2022
The four new brands will initially be available in Germany, France and the UK.
Only recently, Gorillas announced its collaboration with organic manufacturer Alnatura. The organic products will now be followed by four new private brands from the Berlin-based delivery service. Under the "Gorillas Daily" brand, the company offers products such as spreads and cheese. The "Gorillas Premium" brand is said to be particularly high-end and offers a selection of quality products such as fresh pasta. "Hot Damn" offers products for making coffee. Gorillas is also launching two beers with "start-up beer."
The first products will be available through the Gorillas app starting June 9, he said. Additional products are expected to be launched over the summer. "Our new private brands are also a key component of our profitability strategy and will allow us to develop new revenue streams in our core markets," said Kağan Sümer, founder and CEO of Gorillas. It would also strengthen Gorillas' commitment to sustainability as the company focuses on environmentally friendly solutions for production and packaging.
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