Immune card founder launches new company

A loyalty program with e-coupons is designed to help pharmacies retain customers and attract new ones. They only pay when customers use the service.

Founder Tamim Al-Marie recently attracted attention with his startup Immunkarte, which printed a vaccination QR code on a plastic card of the same name for 5.5 million people. To do this, he had built up a network of 10,000 pharmacies that distributed his cards. As early as February, he had announced in a that he intended to use this network for other ventures as well. Most recently, he founded his second pharmaceutical start-up, Blue. Now he states that 2,500 pharmacies are already using its services.

Blue offers individual local pharmacies their own loyalty program. It will eventually consist of various components, starting with e-coupons. "With couponing, the local pharmacy has a fair chance against foreign mail-order companies and completely new opportunities for customer loyalty but also for acquiring new customers," Al-Marie hopes.

The goal of his start-up is to network and digitize pharmacies, most of which are lone wolves. "Our experience with Immunkarte and local pharmacies has shown us that pharmacies - contrary to all rumors - are on the road to digitization and in the midst of transformation," says the founder. He adds that pharmacies only incur costs when end consumers use the products. Al-Marie says, "You only pay if the service works."