Klaas Heufer-Umlauf joins On Vacation

The Berlin streetwear start-up is counting on celebrity support. The presenter's exact investment amount is unclear.

TV presenter Klaas Heufer-Umlauf is investing in the Berlin streetwear start-up On Vacation. With which sum he participates, is not known. For quite some time he showed himself, as well as other German celebrities, with the clothes of the brand. The decision to invest was now made "because he has always liked the vibe," according to the company, according to Gründerszene . Other investors include DJ duo Andhim and Marco Lawrenz, who founded a merchandise startup (Mula).

On Vacation gained notoriety, especially on Instagram, as celebrities such as Lena Meyer-Landrut, Elyas M'Barek and Tommi Schmitt posted photos of themselves wearing the startup's clothes. Uli Hasselmann and Jonas Michalak, who also work as DJs, founded the company seven years ago. Their goal: to bring fun and relaxation back into everyday life. For example, cozy Italian cities are printed on the clothes, or the slogan "Do Nothing Club." They make the clothes mainly from organic cotton, and most of the production takes place in Europe.

On Vacation is part of Brandhouse Berlin. The fashion label Vertere also belongs to the company. Vertere was also founded by Hasselmann and Michalak. Recently, the investor and founder of the insolvent fashion company Lesara invested in the label, which is inspired by Berlin club culture and produces fashion for techno fans. The company now employs a total of about 20 people.