Knuspr takes off in Germany

The Czech delivery service was launched in Munich in August 2021. According to its own figures, the company is now growing by almost 30 percent a month.

Online supermarket Knuspr launched in Germany nine months ago. Since then, the company says it has received 320,000 orders and generated net sales of 23 million euros.

"The initial figures clearly prove that with Knuspr we are mixing up the German food market and luring both our competitors in the retail sector and the e-food segment out of the woodwork," says CEO Erich Comor. In the Czech Republic and Hungary, he says, the online supermarket is already the market leader in the sector. According to Comor, this goal is also to be achieved in Germany. The company delivers fresh produce such as fruits and vegetables, meat and fish, dairy products and baked goods to its customers' homes. The company claims to source more than two-thirds of its product range directly from producers and farmers, rather than from wholesalers.

So far, the company is active in Munich and the Rhine-Main region. Following its initial successes, Knuspr is now looking to expand into other major German cities. The next planned locations are Hamburg and Essen. In 2023, it will then move to Cologne and other cities.