LIVELY secures millions in financing for expansion in the senior living market

PropTech and senior living company LIVELY has closed a new financing round in the low single-digit million range. New on board is Landmarken AG, together with existing investor neworld. With this round, the company is strengthening its shareholder structure and preparing for the next phase of growth.

Expansion of locations and new residential concepts

The focus is on expanding the location pipeline by 7 new projects with around 600 residential units. In addition, LIVELY intends to further develop its operational senior living concept and expand it to include integrated neighborhood management.

For us, LIVELY is an example of how innovative real estate concepts can create real added value for society and at the same time offer scalable investment cases.

Alexander Lackner, neworld

Partnership with major real estate developer

The cooperation with Landmarken AG plays a central role in this. The company is developing around 3,700 residential units in the coming years, primarily in North Rhine-Westphalia. Some of these projects are already earmarked for senior living and are to be implemented together with LIVELY in future.

Platform for modern living in old age

LIVELY is developing a senior living concept that combines service and design elements from the hotel industry with community structures and self-determination. The aim is to rethink living in old age. Not as a restriction, but as an independent chapter in life with a high quality of life.

With the expanded shareholder structure, we are preparing LIVELY strategically and operationally for the next phase of growth

Christina Kainz, Managing Director and founder of LIVELY

Focus on scaling and new partnerships

LIVELY is also using the fresh capital to build up its own sales structures and strengthen the operational platform for landlords and project developers. At the same time, the company remains open to new locations and additional partnerships in order to grow further.