MyMuesli wants to go public

The Passau-based company plans to issue shares from September at the latest. The start-up wants to raise 100 million euros.

The Passau-based muesli retailer is planning an IPO for this fall. This is reported by the Reuters news agency with reference to people involved. The start-up was founded in 2007 and sells customisable muesli mixes. The valuation is said to be 250 million euros. In the IPO, the start-up plans to issue shares worth 100 million euros.

Investment bank Berenberg has been appointed to handle the IPO, Reuters reports. It said the issue was planned for this September, although it could be brought forward to July. "As a fast-growing company, we are continuously evaluating strategic alternatives to finance our future growth as well," a company spokesman said. Berenberg did not comment.

In 2016, Hamburg-based investor Genui joined MyMuesli and now holds a one-third stake. The company operated 23 company-owned stores at the time. During the pandemic, however, MyMuesli decided to close all but three again. The company's turnover is just under 100 million euros. The most recently published balance sheet of 2018 still shows a loss.