New Chief People Officer at Sennder

Anja Maassen van den Brink has been responsible for HR at air cab start-up Lilium since 2019. At Sennder, she will focus primarily on recruiting new tech talent.

Same role, new start-up: Anja Maassen van den Brink is moving from air cab start-up Lilium to Sennder as Chief People Officer. At the logistics start-up, she will focus on expanding the company and attracting new tech talent. Among other things, van den Brink is responsible for training and development, employee retention, diversity, equality and inclusion.

In previous roles, van den Brink has driven the employee integration of Vodafone and Ziggo in the Netherlands as a change management expert, and served as CPO of Maxeda DIY Retail and Vice President HR of Sara Lee International, a global consumer goods company.

"I am proud to be a part of the company's next phase of growth and look forward to working with a world-class team to further develop Sennder's culture and talent base," says Anja Maassen van den Brick.

"With Anja joining Sennder's management team, we are taking an important step towards strengthening our position as an employer of choice," says David Nothacker, CEO and co-founder of Sennder. The start-up wants to benefit from her track record in corporate HR management and her focus on talent retention and corporate culture.