New start-up targets the spice market

Lyn's plans to launch its products on the market from 2 August. The start-up comes from Heilbronn.

The countdown is running on the website: there are still five days until Lyn's sells its Indian spices through its own store. The promise of the start-up is to do everything better than the big spice manufacturers: a transparent supply chain of the probably sustainably produced, original spice mixtures, which are to be hand-ground by women in India. The two brains behind it are Sahil Singh and Alexander Melnikov, and the start-up is based in the Heilbronn district.

The inspiration for both name and concept was Singh's mother. Together they tested their way through spices and developed the recipes, but the Corona pandemic delayed the market launch. The start-up launched with 6,400 euros in equity, and raised another 12,000 euros via a crowdfunding campaign. Funding is important for its continued existence. There are also plans to expand the product range to include dried fruit and coffee, for example.