Sales tech start-up Bao raises 2.5 million euros

Around half of the money comes from Amsterdam-based VC Peak, the other from BayBG and business angels. With this, Bao has raised a total of 3.5 million euros so far.

The AI start-up Bao from Munich has raised 2.5 million euros in an investment round. VC Peak from Amsterdam and with a branch office in Berlin is giving 1.45 million euros, the remaining 1.05 million euros come from BayBG and business angels such as Alexander Bruehl from SaaS Garage and Rainer Hoffmann from h&z Unternehmensberatung.

Bao offers a technology that is supposed to make sales conversations measurable. The software guides salespeople through their conversations in an orderly fashion, adapting in real time to the progress to date as well as content, and providing actionable guidance on how to move the conversation forward. "Of course, there will always be naturals in sales, but this new breed of sales SaaS like the Bao software, will enable companies to scale their commercial efforts faster and more efficiently," says Johan van Mil, Co-Founder and Managing Partner of Peak. Among other things, Bao uses AI to analyze previous sales conversations. The start-up promises a 20 percent higher success rate in closing a deal.