Schwan-Stabilo joins the Doghammer Group

The family-owned group acquires a stake in the young shoe start-up. The contracts were signed at the end of 2021.

The Schwan-Stabilo Group is joining forces with the Rosenheim-based start-up Doghammer. According to its own statements, the Group is investing in the start-up, but is not disclosing the amount of the investment or the current valuation of the start-up.

Matthias Drexlmaier and Maximilian Hundhammer founded the shoe start-up back in 2015. They have focused on sustainable outdoor shoes, which they have been selling for several years. Their first model was toe separator sandals, but they now also sell hut shoes, sneakers and hiking and trekking shoes. The team currently consists of seven employees and has delivered 12,000 pairs of shoes, according to the company.

Sebastian Schwanhäußer, CEO of the Schwan-Stabilo Group, says of the deal: "We know that outdoor sports enthusiasts are paying more and more attention to sustainable materials and fair production conditions. With Doghammer's ecological shoes, we are now investing in another high-growth area."

The founders are also satisfied. They see the group's entry as a milestone. Hundhammer says: "We have reached a point where we need a strong partner who can support us not only financially, but also with a good network and experience. This will enable us to take the next step with our ecologically sustainable and fairly produced shoes."