Schwan-Stabilo joins the Doghammer Group

The family-owned group is taking a stake in the fledgling shoe start-up. They have already signed the contracts at the end of 2021.

The Schwan-Stabilo Group is joining forces with the Rosenheim-based start-up Doghammer. According to its own information, the group is taking a stake in the start-up, but is not disclosing the amount of the investment or the start-up's current company valuation.

Matthias Drexlmaier and Maximilian Hundhammer founded the shoe start-up back in 2015. They focused on sustainable outdoor shoes, which they have been selling for several years. Their first model was a pair of thong sandals, but they now also sell hut shoes, sneakers, and hiking and trekking shoes. Currently, the team consists of seven employees and has delivered 12,000 pairs of shoes, according to their own information.

Sebastian Schwanhäußer, CEO of the Schwan-Stabilo group of companies, says of the deal: "We know that outdoor sports enthusiasts are paying more and more attention to sustainable materials and fair production conditions. With Doghammer's ecological shoes, we are now investing in another high-growth area."

The founders are also pleased. They see the entry of the group of companies as a milestone. Hundhammer says, "We have reached a point where we need a strong partner who can support us not only financially, but also with a good network and experience. This will enable us to take the next step on the road with our ecologically sustainable and fairly produced shoes."