Snocks triples its turnover

Through limited collections in cooperation with other brands and new products, Snocks was able to almost triple its sales last year. The socks and underwear label also has ambitious plans for 2022.

Snocks achieved a turnover of 32 million euros in the 2021 financial year. This means that the socks and underwear start-up was able to almost triple its sales compared to 2020. Growth had been helped in particular by the launch of limited collections with brands such as Airwaves and Paul Ripke's label Pari. "The brands use our cool start-up socks to position themselves even more as a lifestylish and urban brand," says Snocks founder Johannes Kliesch. The start-up had also expanded its range for women to include socks, underwear and fashion basics last year.

This year, Snocks wants to double its sales once again, enter into further collaborations and add loungewear to its range. The start-up also plans to expand further internationally. To do so, Snocks wants to tie up with major online stores such as Zalando and About You. The team is also set to grow from 60 to 90 employees by the end of 2022.

Snocks is a socks and underwear label founded by Johannes Kliesch and Felix Bauer. In 2016, they sold their first sneaker socks on Amazon. The start-up now operates its own online store with around five million users. The founders also run the consulting company Snocksulting and opened a coworking café in Mannheim last year.