Snocks triples its turnover

Thanks to limited collections in cooperation with other brands and new products, Snocks almost tripled its turnover last year. The socks and underwear label also has ambitious plans for 2022.

Snocks achieved a turnover of 32 million euros in the 2021 financial year. This means that the socks and underwear start-up almost tripled its turnover compared to 2020. The launch of limited edition collections with brands such as Airwaves and Paul Ripke's label Pari were the main contributors to this growth. "The brands use our cool start-up socks to position themselves even more strongly as a lifestyle and urban brand," says Snocks founder Johannes Kliesch. Last year, the start-up also expanded its range for women to include socks, underwear and fashion basics.

This year, Snocks wants to double its turnover once again, enter into further collaborations and add loungewear to its range. The start-up is also planning further international expansion. To this end, Snocks would like to link up with large online stores such as Zalando and About You. The team is also set to grow from 60 to 90 employees by the end of 2022.

Snocks is a socks and underwear label founded by Johannes Kliesch and Felix Bauer. They sold their first sneaker socks on Amazon in 2016. The start-up now runs its own online store with around five million users. The founders also run the consulting company Snocksulting and opened a coworking café in Mannheim last year.