STS Ventures acquires stake in GIPEDO

Early-stage investor STS Ventures has invested a seven-figure sum in Hamburg-based software startup GIPEDO, which develops digital solutions for professional sports.

Hamburg, August 13, 2024 - Cologne-based early-stage investor STS Ventures has invested a seven-figure sum in Hamburg-based software startup GIPEDO. GIPEDO develops SaaS solutions that support professional sports teams in the digitalization and automation of pre- and after-sales processes. The investment will help GIPEDO to strengthen its market position and further accelerate product development.

Strengthening the growth base

STS Ventures, known for its long-term support of innovative start-ups, will provide GIPEDO with strategic support and financial backing.

We were quickly convinced by GIPEDO's vision and the expertise of the team. We look forward to supporting the growth of this exciting company

Oliver Kaul, Partner at STS Ventures

GIPEDO has already won over 60 professional teams in Germany as customers, including Bayer 04 Leverkusen and TSG Hoffenheim. GIPEDO's SaaS platform enables sports clubs to make their processes more efficient and expand their marketing potential.

The investment comes at the right time and will help us to achieve our growth targets

Lars Gantenberg, Co-Founder & CEO GIPEDO

With the new funding, GIPEDO plans to further drive market expansion and develop additional features for its cloud-based solutions.

Things to know about GPEDO

The Hamburg-based tech startup GIPEDO was founded in January 2022 by Lars Gantenberg and Dr. Matthias Rettenmeier with the aim of supporting clubs, leagues and associations as valuable content publishers in professional sports. GIPEDO started with the GIPEDO Marketplace and TV perimeter advertising in the 1st and 2nd Bundesliga and has since significantly expanded its platform. The GIPEDO platform combines three key aspects of sports marketing: the automated trading of advertising campaigns, the provision of relevant data and KPIs for marketing decisions and the organization of media inventory through SaaS solutions. This technology enables sports clubs and leagues to efficiently manage their media advertising inventory and offer new advertisers flexible access to the emotional world of sports. GIPEDO thus facilitates the handling of advertising partnerships and helps clubs to retain control of their advertising business.

Lars Gantenberg brings extensive experience from sports marketing and the soccer portal Transfermarkt, where he was Managing Director. Dr. Matthias Rettenmeier, who has been developing data-driven software products for over 15 years, contributes his expertise from his time at Metrigo and Zalando ZMS to realize the vision of GIPEDO.