traide secures seven-figure financing to optimize customs processes

The Berlin-based AI startup traide AI has closed a significant seven-figure financing round. The funds will be used to further develop the AI-supported SaaS solution that supports companies in automating their customs processes.

Berlin - The AI startup traide has recently closed a significant seven-figure financing round. The main investor is High-Tech Gründerfonds (HTGF), accompanied by Smart Infrastructure Ventures, Prequel Ventures and renowned angel investors such as the founders of Taxdoo and Byrd. This financial injection will be used to accelerate the development and scaling of the AI-powered SaaS solution that helps companies of all sizes and industries to automate their customs processes.

With the support of our investors, we can further develop our platform and offer companies a more efficient and reliable way to fulfill their customs obligations

Leonie Althaus, CEO and co-founder of traide

traide's innovation provides new impetus in the field of customs compliance. Although this market has received less attention to date, over 720,000 companies in Germany are affected by customs regulations. The manual processing of customs formalities that has been common up to now often harbors sources of error, causes bureaucratic effort and financial losses for companies. This not only hinders the smooth and economical scaling of these processes, but can also lead to considerable competitive disadvantages in international trade.

The B2B SaaS platform from traide impressively demonstrates the potential of AI for the previously massively under-digitalized customs sector, which also suffers from a severe shortage of skilled workers.

Dr. Maurice Kügler, Senior Investment Manager HTGF

Founded in 2021, traide aims to optimize customs processes and make international trade more efficient and secure for companies. Its SaaS platform uses the globally established customs tariff and utilizes advanced AI models to translate companies' specific product information into required customs data. This makes it possible to create automated and error-free customs declarations that were previously handled manually.

The origins of the start-up lie in the Code University incubator program, and the first premises were located at Factory Berlin. In this inspiring environment, the founding team - consisting of Leonie Althaus, Philipp Friebertshäuser and Hendrik Niemann - was able to benefit from a valuable network, mentoring and the support of the first business angels.

Even before the current investment boost, the traide team was able to acquire well-known customers and partners who are successfully using the software. With the fresh funds from this financing round, the company now intends to further develop its technology and drive forward its market entry in a targeted manner.