VeBoost OS Raises 400,000 Euros

The Berlin-based event agency Spreefreunde, together with its CEO Tim Krannich, is investing in the Cologne-based AI startup VeBoost OS. As part of a funding round totaling more than 400,000 euros, they have collectively secured a 17.67 percent stake. With this investment, the agency is advancing its strategy to make live communication more data-driven and measurable through artificial intelligence. In addition to Spreefreunde, investors include RND Assets (led by Darius Niroumand), Schiller BBV (led by Ingo Schiller), dev5310, and the Düsseldorf-based agency Rothkopf & Huberty.

With this investment, Spreefreunde is pursuing a strategy that reimagines the traditional agency business. The company aims to make targeted investments in AI applications that cover various areas of event and brand communication. VeBoost OS is already the third investment in this sector, following b.sure and Mandala Labs.

This move comes against the backdrop of increasing economic pressure on the events industry. Companies are scrutinizing their marketing expenditures more closely and demanding measurable results. According to Invitario’s 2026 Event Study, about half of the event managers surveyed must justify the value of their events more thoroughly than before.

AI Aims to Evaluate Event Investments Before Booking

VeBoost OS, a startup founded by Fabian Reintjes, is developing an AI-powered platform designed to help companies select and evaluate events and sponsorship initiatives. Brands can enter their target audiences, marketing goals, key performance indicators, and available budgets into the platform. VeBoost OS says it compares this information with approximately 20,000 event data points and, based on this analysis, generates recommendations for suitable events and brand activations.

In addition, the system is designed to provide forecasts of potential return on investment. With this, the startup aims to supplement decisions regarding event budgets—which have often been based on experience and intuition—with a data-driven foundation. The results are reviewed by experts, while the final investment decision remains with the respective company.

Many brands still make decisions about events based on gut instinct, even when six- or seven-figure budgets are at stake.

Fabian Reintjes, VeBoost CEO

The analyses could also show that a more targeted use of smaller budgets makes more economic sense. In addition to his role at Spreefreunde, Tim Krannich is involved in the further development of VeBoost OS as a co-founder and is responsible for growth and strategy there.

Spreefreunde is building an investment portfolio for live communication

For Spreefreunde, the investment is part of a longer-term realignment. Founded in 2009, the agency organizes and produces brand experiences for companies such as Volkswagen, Snapchat, OTTO, and essence. After a pandemic-related drop in revenue of up to 90 percent at times, the agency is now once again recording double-digit growth rates.

Spreefreunde expects revenue of more than five million euros by 2026. According to the company, it implements around 100 projects annually and employs more than 50 people within its network.

In parallel with its core business, the agency invests in technological solutions for the events industry. As early as 2025, Spreefreunde acquired a stake in the Leipzig-based startup b.sure, which specializes in measuring the effectiveness of live marketing. This was followed in August 2026 by an investment in Mandala Labs, a provider of AI-powered creative solutions.

With VeBoost OS, the agency is now adding an application for planning and evaluating event investments. As a next step, Spreefreunde plans to take another stake in an AI company that supports the operational execution of events.

In the long term, the goal is to create an interconnected system that covers the entire value chain of live communication: from creative conception and budget planning to execution and subsequent performance measurement.

This approach could also transform the business model of traditional event agencies. Instead of solely designing and executing events, agencies would increasingly use or control their own technologies and data platforms.

It remains to be seen whether the planned integration of the various investments will succeed and whether an independent technology business will emerge from it. With its investment in VeBoost OS, however, Spreefreunde underscores its commitment to participating early on in the technological advancement of the events industry.