Marktanalyse

Reports
How start-ups are conquering the HR industry
On the one hand, there is a shortage of skilled workers, on the other hand, companies are still sending out boring job requests on Linkedin and Xing. Many founders see a gap in the market here: HR start-ups are booming.

Reports
How founders rate the cannabis key issues paper
There were great fears in the industry as to what exactly cannabis distribution in Germany could look like. The draft presented for further consultation has now met with much approval - but some crucial questions...

Reports
Industry criticizes cannabis legalization draft
THC limits too low and age requirements difficult to implement. In view of the leaked draft key issues paper, many start-ups are calling for significant changes.

News
Start-up investments in Germany fall by 50 percent
Young technology companies from Germany are receiving significantly less money from investors. However, the start-up scene is coming off a strong past year.

Reports
How start-ups also fall into the greenwashing trap
Not only the really big companies, but also start-ups lure customers with false promises of sustainability, as some prominent cases show. It pays to have the courage to be honest.

News
Startups are way ahead of traditional companies in AI use
According to a start-up study, 43% of young technology companies already use artificial intelligence.

Interviews
"Talk more about your failures"
Founders are increasingly writing long blog posts about their failures. Researchers Christoph Seckler and Erik Schäfer explain the benefits of this and how the posts should look in an interview.

Portraits
This founder set up an AI start-up out of her own pocket and is now making millions in sales
Bianca Anghelina has developed an app that allows people without programming experience to use artificial intelligence and now employs 100 people. This is her path.

Portraits
This is how Selfmade Energy wants to drive the energy transition forward
Solar cells on rooftops are still the exception rather than the rule. Founder Tim Rosengart wants to change that with his platform. Will he succeed where all others have failed so far?

Reports
Which market gaps camping start-ups can exploit
Supply chain problems and the desire for more individual tourism have meant that waiting times for motorhomes are often almost a year. The perfect opportunity for rental and sharing start-ups?
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