Marktanalyse

Reports
How start-ups are conquering the HR industry
On the one hand, there is a shortage of skilled workers, but on the other hand, companies are still sending out boring job requests on Linkedin and Xing. Many founders see a gap in the market here: HR start-ups are...

Reports
This is how founders evaluate the cannabis cornerstone paper
Fears in the industry about what exactly cannabis distribution in Germany might look like were great. The draft submitted for further voting now meets with much approval - but some crucial questions remain unanswered.

Reports
Industry criticizes cannabis legalization draft
THC limits too low and age requirements difficult to implement. In view of the leaked draft key points paper, many startups are clearly calling for changes.

News
Start-up investments in Germany fall by 50 percent
Young technology companies from Germany are receiving significantly less money from investors. However, the start-up scene is coming off a strong past year.

Reports
How start-ups also fall into the greenwashing trap
Not only the very big companies, but also start-ups lure customers with false promises of sustainability, as some prominent cases show. But it pays to have the courage to be honest.

News
Startups are way ahead of traditional companies in AI use
According to a start-up study, 43 percent of young technology companies already use artificial intelligence.

Interviews
"Talk more about your failure".
Founders are increasingly writing long blog posts about their failures. Researchers Christoph Seckler and Erik Schäfer explain in an interview what this entails and how the posts should best look.

Portraits
This founder launched an AI startup out of her own pocket and is now making millions in revenue
Bianca Anghelina developed an app that allows people without programming experience to use artificial intelligence, and today she employs 100 people. This is her path.

Portraits
This is how Selfmade Energy wants to drive the energy transition forward
Solar cells on house roofs are still the exception rather than the rule. Founder Tim Rosengart wants to change that with his platform. Will he succeed where all others have failed so far?

Reports
What market gaps camping startups can exploit
Supply chain problems and the desire for more individual tourism have meant that waiting times for mobile homes are often almost a year. The perfect opportunity for rental and sharing startups?
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