Bayern Kapital increases stake in Picture Framing

Picture Framing receives financial backing from Bayern Kapital for the innovative corporate video platform Mozaik. It enables companies to create videos without prior knowledge and share their content on various channels.

Munich/Landshut/Aitrang, 5.3.2024 - The Allgäu-based software company Picture Framing GmbH has successfully completed a follow-on financing round. The funds come from Bayern Kapital (EFRE innovation fund), Haufe Group Ventures GmbH (lead) and Müller Medien. These funds are intended to drive the further development of the corporate video platform Mozaik.

Focus on social media

The Mozaik platform enables companies to create high-quality videos without extensive prior knowledge of video production. This is particularly relevant at a time when videos on social media and the internet are among the most popular formats. Many companies are already using this trend to reach their target groups.

With our corporate video platform Mozaik, we make it possible for anyone in the company to create videos, while our technology ensures that all videos are highly professional

Neele Maarten de Vries, Co-Founder and CEO of Picture Framing GmbH

The challenge for many companies, however, is the high cost and effort involved in producing professional and authentic videos that match the corporate design. This is where Picture Framing GmbH comes in by developing the Mozaik platform. This makes it easy to plan, create, edit and distribute videos without the need for prior knowledge or an additional budget.

The platform is modular, cloud-based and easy to use, allowing multiple users to work on a video project simultaneously. Mozaik offers useful features such as automated video editing, storyline design guides and professional animations.

Funds for sales and further development

Picture Framing GmbH plans to use the current funds mainly for the further technical development of Mozaik and the expansion of sales capacities. This should help to scale even more effectively in the market and satisfy the increasing demand for video creation solutions.

Even without prior knowledge, employees can use Mozaik to create high-quality videos for a variety of channels.

Monika Steger, Managing Director of Bayern Kapital

Bayern Kapital sees great potential in the Mozaik platform and emphasizes that companies receive tangible added value through Mozaik. Monika Steger, Managing Director of Bayern Kapital, explains: "Even without prior knowledge, employees can use Mozaik to create high-quality videos for a variety of channels. We see great potential here and are therefore happy to support the company in its further growth."