BCG is apparently behind new retirement planning app Adler
Lisa Marie Münster
| 31.03.2021
Advertising is already up and running on social media. The website also promises a "fair retirement plan."
In the contract management app Adler customers should upload all their contracts, for electricity, gas and insurance. In return, they are shown cheaper alternatives. The money saved in this way goes into ETFs for retirement planning. The aim is to use the money for a "modern, flexible and fair pension", according to the website. As Finance Forward
has now discovered, BCG Digital Ventures is behind the app.Advertising has already started on social media. Adler is supposed to be financed by the commissions of the providers of the alternative contracts and promises complete transparency for the users. For this, the Berlin start-up is working with an established partner bank, it is initially still unknown which. Urs Rahne, who is a partner at BCG Digital Ventures, is listed in the imprint as the person responsible for Adler.
Newsletter
Startups, stories and stats from the German startup ecosystem straight to your inbox. Subscribe with 2 clicks. Noice.
LinkedIn ConnectTake care, give care
Did this news inform or entertain you? Then we would be happy if you tell your network about it.
Share on Linkedin Share on Facebook Share on XingFYI: English edition available
Hello my friend, have you been stranded on the German edition of Startbase? At least your browser tells us, that you do not speak German - so maybe you would like to switch to the English edition instead?
FYI: Deutsche Edition verfügbar
Hallo mein Freund, du befindest dich auf der Englischen Edition der Startbase und laut deinem Browser sprichst du eigentlich auch Deutsch. Magst du die Sprache wechseln?
