BCG is apparently behind new retirement planning app Adler

Advertising is already taking off on social media. The website also promises a "fair pension scheme".

In the contract management app Adler, customers are supposed to upload all their contracts, for electricity, gas and insurance. In return, they are shown cheaper alternatives. The money saved in this way goes into ETFs for retirement planning. The aim is to use the money for a "modern, flexible and fair pension", according to the website. As Finance Forward has now discovered, BCG Digital Ventures is behind the app.

Advertising is already up and running on social media. Adler is supposed to be financed by the commissions of the providers of the alternative contracts and promises complete transparency for the users. For this purpose, the Berlin start-up is working with an established partner bank, it is initially still unknown which one. Urs Rahne, who is a partner at BCG Digital Ventures, is listed in the imprint as the person responsible for Adler.


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