BCG is apparently behind new retirement planning app Adler
Advertising is already underway on social networks. The website also promises a "fair pension scheme".
Customers should upload all their contracts for electricity, gas and insurance to the Adler contract management app. In return, they are shown cheaper alternatives. The money saved in this way is invested in ETFs for retirement provision. The aim is to use the money for a "modern, flexible and fair pension", according to the website. How Finance Forward has now discovered, BCG Digital Ventures is behind the app.
Advertising has already started on social networks. Adler is to be financed by commissions from providers of alternative contracts and promises complete transparency for users. To this end, the Berlin start-up is working with an established partner bank, although it is not yet known which one. Urs Rahne, who is a partner at BCG Digital Ventures, is listed in the imprint as the person responsible for Adler.
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