Limitd receives single-digit million sum

Ever heard of CrispyRob? Or its chips? The start-up Limitd is behind the development and marketing of the brand. Now the Berlin-based company is raising a single-digit million sum from partners like the Hamburg-based Wünsche Group.

For some time now, more and more influencers have been promoting their own brands. They receive support, for example, from the start-up Limitd, whose concept is the development of products together with influencers for Generation Z. Now the Berliners announce that they have gained partners such as investor Thomas Falk's eValue AG and the Hamburg-based Wünsche Group, as well as other business angels, who are investing in Limitd with a single-digit million sum.

The start-up has concrete ideas for how to use the money: "With the liquid funds and our investor network, we will continue to expand the team and develop new products. Before the end of this year, we will launch a new brand from the food sector together with another major influencer," says Sebastian Weil.

He founded the start-up in 2019 together with Ronald Horstman, Malte Fehr and Roman Blumenstock. Promoted only through social media and tied to an influencer's presence, the team develops new products. Currently successful example is the chip brand "Robs" of the Youtuber CrispyRob, which is permanently available in Kaufland stores since May and is intended to bind the fans of the Youtuber through new flavors and limited editions.

"There is enormous growth potential in the market for 'socially born products', which we would like to leverage together with our creators and retail partners with well thought-out brand concepts," says founder Ronald Horstman about the Limitd concept.