Matsmart-Motatos secures 40 million euros for European expansion

With the latest capital round of 40 million euros, Matsmart-Motatos is driving forward the automation of its German warehouse operations. Read how the company is continuing its fight against excess stock.

Matsmart-Motatos, a European online retailer of surplus dry food and consumer goods, recently completed a successful capital round. A total of 40 million euros was raised, led by Circularity Capital and supported by SevenVentures and existing shareholders. This capital will mainly be used to expand the business in Germany and the Nordics.

The funds will primarily be used to automate the German warehouse operations after similar systems in the Nordics have led to increased operational efficiency. Peter Beckius, CEO of Matsmart-Motatos, emphasized the importance of this investment for the company's planned growth.

Reselling surplus consumer goods

Matsmart-Motatos is actively committed to reducing food waste by purchasing and reselling surplus goods. Since its foundation almost a decade ago, over 60,000 tons of food and consumer goods have been put back into circulation and the company has established itself as the leading provider of food surplus in the Nordic countries and is expanding rapidly in Germany. This reflects the increasing willingness to invest in impact businesses.

Our goals are closely aligned and we are confident that the Circularity team can provide valuable support as we continue to grow.

Karl Andersson, founder of Matsmart-Motatos

Karl Andersson, founder of Matsmart-Motatos, is confident in the collaboration with Circularity Capital as they have already successfully supported circular economy companies. The company emphasizes its common goals and expects valuable support on its further growth path.

The company was founded in Sweden in 2014 and is currently active in five markets: Sweden, Finland, Denmark, Germany and Austria. The total turnover in 2022 amounted to 80 million euros and the company currently has a turnover of 100 million euros. Various investors support the company in its mission and this capital increase offers Matsmart-Motatos the opportunity to drive forward its expansion plans while continuing to contribute to the reduction of food waste.