Mirakl achieves profitability in its platform business
Marc Nemitz
| 12.02.2024
Mirakl records 50 percent year-on-year growth in 2023, with $8.6 billion in gross merchandise value across its e-commerce platforms
MUNICH - Mirakl, the SaaS solution for scalable e-commerce growth, announced its financial results for 2023. The company saw 50 percent year-over-year growth, with a gross merchandise value (GMV) of $8.6 billion across its marketplace and dropship platforms.
2023 was the year of maturity for Mirakl. Not only have we become financially self-sustainable, but we have also significantly increased our annual recurring revenue.
Adrien Nussenbaum, co-founder and co-CEO of Mirakl
Annual recurring revenue (ARR) increased by 20 percent to 160 million US dollars. In the fourth quarter of 2023, the Mirakl Platform achieved profitability based on constant annual sales. New products such as Mirakl Ads and Mirakl Payout were launched, providing customers with additional revenue streams 64 deals were closed, including Mirakl Ads, Mirakl Payout, Mirakl Target2Sell and Mirakl Connect.
340 new features
Mirakl introduced 340 new features, including the integration of Artificial Mirakl Intelligence (AMI). This accelerates catalog integration by a factor of 14, increases the conversion rate by 15 percent through personalization and reduces the resolution time for customer inquiries by 90 percent. In the retail media sector, Mirakl Ads dominated the segment with over 450 companies and almost 2 billion monthly website visits. The partnership with the Havas Group strengthened Mirakl's position in the retail sector.
By expanding Mirakl's range of solutions, we are enabling our clients to take a more comprehensive approach to their entire business
Philippe Corrot, co-founder and co-CEO of Mirakl
The company strengthened its position in the technology ecosystem by joining the MACH Alliance and launching the Mirakl catalog platform. New interfaces for sellers via Mirakl Connect, including connections to Amazon Multi-Channel Fulfillment, Adobe and Salesforce Commerce Cloud, were introduced.
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