Berlin Brands Group receives an additional 100 million US dollars

Just a few weeks ago, the entry of Bain Capital had made the company a unicorn. With the additional capital, it can now expand further.

The online retailer Berlin Brands Group has once again secured capital. This time it came from the French private equity investment firm Ardian. The Handelsblatt reports from company circles that the amount is said to be around 100 million US dollars. Officially, the company had not announced a value.

Only at the beginning of September, the capital company Bain Capital had entered the company. With this, Berlin Brands Group had become a Unicorn. Thus, the valuation of the company was over one billion US dollars for the first time. Moreover, at that time the company had already secured investments in a staggering amount of 700 million US dollars. The company now wants to use the money to expand vigorously - and go on a big buying spree. Apparently, it plans to acquire more e-commerce brands.

There are already more than 45 brands with more than 3700 products in the Berlin Brands Group portfolio. The company also claims to have already sold more than 15 million products. Its distribution channels are located in over 28 European countries, the USA, China and Turkey. Thus, Berlin Brands Group claims to have access to 1.5 billion active e-commerce shoppers. The company also has over 1000 employees - and had net sales of over €300 million in 2020.

Investor Ardian is no unfamiliar name either. The Paris-based firm is one of the largest private equity funds headquartered in Europe. Founded in 1996, Ardian had already held a stake in Berlin Brands Group for six years and had only ceded its 40 percent stake to Bain Capital in September.