Berlin Brands Group becomes a unicorn

Lars-Thorben Niggehoff Lars-Thorben Niggehoff | 02.09.2021

The private equity firm Bain Capital is putting a three-digit million sum into the online retail company. However, CEO and founder Peter Chaljawski and his team still hold the majority.

Berlin-based e-commerce company Berlin Brands Group (BBG) can be happy about a gigantic capital injection. The company announced that private equity investor Bain Capital is putting $700 million into Brands Group. For the money Bain takes over the 40 percent share of the previous investor Ardian. This brings Berlin Brands Group to a valuation of more than one billion US dollars, meaning it is now among the ranks of the unicorns.

Founded in 2005, the company sells self-developed private brands through online channels. Meanwhile, it also buys existing retailers, such as those that operate successfully on Amazon Marketplace. "With Bain Capital's commitment and the additional funding, we have set the next milestone on our way to becoming a Global House of Digital Brands," says Peter Chaljawski, CEO of BBG. He continues to hold a majority stake in the company after the new partner joined, along with other executives.

Earlier this year, BBG announced a $240 million funding round. The company has been profitable since its inception, according to Chaljawski. BBG operates in 28 countries, selling 3,700 products. The company employs 900 people worldwide.


Newsletter

Startups, stories and stats from the German startup ecosystem straight to your inbox. Subscribe with 2 clicks. Noice.

LinkedIn Connect

Take care, give care

Did this news inform or entertain you? Then we would be happy if you tell your network about it.

Share on Linkedin Share on Facebook Share on Xing

Related companies

Startup 2005 Berlin Berlin Brands Group E-commerce platform.

FYI: English edition available

Hello my friend, have you been stranded on the German edition of Startbase? At least your browser tells us, that you do not speak German - so maybe you would like to switch to the English edition instead?

Go to English edition

FYI: Deutsche Edition verfügbar

Hallo mein Freund, du befindest dich auf der Englischen Edition der Startbase und laut deinem Browser sprichst du eigentlich auch Deutsch. Magst du die Sprache wechseln?

Deutsche Edition öffnen

Similar posts