New natural cosmetics brand from Hamburg launches

Feelslikeyoga is dedicated to the face. The brand's products have been online since yesterday. One of the founders has already set up a start-up in the past.

Today, the Hamburg-based start-up called Feelslikeyoga is launching its four facial care and cleansing products: a cleansing mousse, a rose water, a moisturizer and a facial oil. Heide Peuckert and Patrick Schönmeyer founded the natural cosmetics brand just this year. The products were designed by Hamburg-based designer Laura von Pawelsz.

"Each of the beauty products consists of high-quality ingredients and is produced as sustainably as possible with green energy and respect for people and nature," says Peuckert, explaining the products. This is not her first start-up. She previously founded the Hamburg-based start-up Mylily, which produces hygiene products for women , together with Dennis Werner in 2018 . Peuckert left the company at the beginning of the year, as her LinkedIn profile reveals.

This is also where Peuckert met her current co-founder Schönmeyer, who also worked for Mylily from 2018 to 2021. He is also excited about the new start-up and working for Feelslikeyoga: "Our team is the heart of FLY (Feels like Yoga, editor's note). We are made up of incredibly strong individuals who together make a great team. We know that this is something special," says the founder.