New natural cosmetics brand from Hamburg launches

Feelslikeyoga is dedicated to the face. Since yesterday, the brand's products are online. One of the founders has already raised a start-up in the past.

Today, the Hamburg-based start-up called Feelslikeyoga launches its four care and cleansing products for the face: a cleansing mousse, a rose water, a moisturizer and a face oil. Heide Peuckert and Patrick Schönmeyer founded the natural cosmetics brand just this year. The products are designed by Hamburg-based designer Laura von Pawelsz.

"Each of the beauty products is made of high-quality ingredients and is produced as sustainably as possible with green energy and respect for people and nature," Peuckert explains of the products. It's not her first startup. Previously, in 2018, she and Dennis Werner co -founded the Hamburg-based start-up Mylily, which produces hygiene products for women. Since the beginning of the year, Peuckert has left the company, as her LinkedIn profile reveals.

It was there that Peuckert met her current co-founder Schönmeyer, who also worked for Mylily from 2018 to 2021. He's also excited about the startup and working for Feelslikeyoga: "Our team is the heart of FLY (Feels like Yoga, ed.). We include insanely strong individualists who together make a great team. We know that this is something special," says the founder.