Pieterjan Bouten founds Entourage

Showpad co-founder Pieterjan Bouten launches Entourage, a mix of a €25 million early-stage VC fund and a venture studio to support European SaaS founders

Ghent, March 1, 2024 - Pieterjan Bouten, former CEO of Showpad, announces the launch of Entourage, a company that combines a €25 million early-stage VC fund and a venture studio. The aim is to support the next generation of European SaaS founders. The fund has successfully raised €25 million from software entrepreneurs and is used for start-ups and targeted investments. The strategy of "Entourage Capital" and the "Entourage Studio" is to accompany European SaaS founders in their development.

Our mission is to support the next generation of European SaaS founders to become even more successful

Pieterjan Bouten, General Partner Entourage

Entourage relies on experienced entrepreneurs and business people, led by Bouten as General Partner, supported by Maarten Mortier and Evert Beeckman. B2B SaaS founders such as Jason Lemkin, Louis Jonckheere and Stijn Christiaens support the project.

First investments and start-ups

The first company in the "Entourage Studio" is tekst.com, an AI platform for the automation of support and back office for large companies. In collaboration with In The Pocket, a leading European software development company, Entourage plans to launch several B2B SaaS companies over the next few years.

There are a lot of successful European SaaS entrepreneurs who have built large companies and are now ready to pass the money on to the next generation of founders.

Pieterjan Bouten, General Partner Entourage

Entourage Capital is taking off with investments in Aikido (cybersecurity), Henchman (legaltech) and NineID (access control and contract management). The company emphasizes its role as an early-stage investor that focuses on strong founding teams.