A breath of fresh air in the world of frozen pizza with Freda

Founders Christian Mahler & Philipp Kraiss, known from mymuesli, are revolutionizing the frozen pizza industry with Freda, focusing on quality and taste.

Passau - The dynamic duo Christian Mahler and Philipp Kraiss, well-known faces from the start-up scene through their roles at mymuesli, are once again entering the culinary stage. This time they are focusing on the world of frozen pizza with their new company Freda.

With an impressive track record at mymuesli behind them, where they significantly influenced the market for personalized organic muesli, Mahler and Kraiss are bringing their combined passion and expertise to the world of frozen treats.Christian Mahler, former manager at mymuesli, and Philipp Kraiss, one of the founding partners, have already proven that they know how to succeed in an established industry. In 2007, mymuesli revolutionized the breakfast market with customizable muesli. Now they are using their experience and vision to redesign frozen pizza.

3000 registrations for pre-promotion

In a pre-promotion, Frede recorded 3000 registrations from a wide variety of pizza fans. The online shop officially opened on 15.8.23 and is accepting orders. If you would like to get an impression of the range on offer, you can get an overview for yourself on the homepage: eatfreda.com

The founders have set themselves the task of rethinking the traditional frozen pizza and offering consumers a refreshing alternative. With a clear mission in mind, they want to take the taste and quality of frozen pizza to a new level. Their first creation, the pizza, is at the center of their efforts. With a focus on high-quality ingredients and careful preparation, they want to shake up the frozen pizza market. The founding duo have big plans and plan to continuously expand the Freda product line to offer further culinary highlights.