A breath of fresh air in the world of frozen pizza with Freda

Marc Nemitz Marc Nemitz | 16.08.2023

Founders Christian Mahler & Philipp Kraiss, known from mymuesli, revolutionize the frozen pizza industry with Freda, focusing on quality and taste.

Passau - The dynamic duo Christian Mahler and Philipp Kraiss, familiar faces from the start-up scene through their roles at mymuesli, are entering the culinary stage once again. This time, they are setting their focus on the world of frozen pizza with their new company Freda.

With an impressive track record at mymuesli behind them, where they significantly influenced the market for personalized organic muesli, Mahler and Kraiss bring their combined passion and expertise to the world of frozen treats.Christian Mahler, former manager at mymuesli, and Philipp Kraiss, one of the founding partners, have already proven they know how to make their mark in an established industry. In 2007, mymuesli revolutionized the breakfast market with customizable muesli. Now they're using their experience and vision to redesign frozen pizza.

3000 sign-ups in pre-promotion

In a pre-promotion, Frede saw 3000 registrations from a wide variety of pizza fans. The online storewas officially launched on 8/15-23 and is taking orders. Who would like to make itself an impression of the offer, can get itself an overview on the homepage: eatfreda.com

The founders have made it their mission to rethink traditional frozen pizza and offer consumers a refreshing alternative. With a clear mission in mind, they want to take the taste and quality of frozen pizza to a new level. Their first creation, the pizza, is at the center of their efforts. With a focus on high-quality ingredients and careful preparation, they want to shake up the frozen pizza market. The founding duo has big plans and plans to continually expand Freda's product line to offer more culinary highlights.


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Startup 2007 Passau mymuesli Manufacturer and distributor of individual muesli preparations.

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