Planity receives 45 million euros in Series C financing round

Investment boost for Planity: With the new capital, the company is focusing on European expansion and the further development of its platform.

The French booking platform for the beauty industry, Planity, has successfully completed a Series C financing round and raised 45 million euros. The round was led by InfraVia Capital Partners, with participation from existing shareholders Crédit Mutuel Innovation, Revaia and Bpifrance Digital Venture. Total funding since the company's inception now stands at €95 million.

We are approaching a decisive chapter in our journey. Having secured a leading position in France and quickly established a significant presence in the German and Belgian markets, we will do everything we can to repeat our national success there.

Antoine Puymirat, CEO and co-founder Planity

Planity, founded by Antoine Puymirat and his co-founders, has already achieved a strong position in its home market of France. Over the past 18 months, the company has also increased its market presence in Germany and Belgium, working its way up to second place. In Germany, the market share of beauty businesses with the corresponding software is 19%.

The platform records over 10 million hairdressing and beauty appointments booked through Planity's solution every month. The salons using the software report an increase in turnover of up to 16%, which can be attributed to the reduction in missed appointments through text message reminders, increased booking frequency and the acquisition of new customers.

The business model developed by Planity has been efficiently implemented in three countries and shows a strong industry trend worldwide.

Guillaume Santamaria, Partner InfraVia Capital Partners

Having reached break-even in its home market, Planity now plans to become the number one in Belgium, Germany and Europe. In 2023, Planity achieved revenues of 40 million euros with over 40,000 businesses using the software and growth of 60%.

Massive job expansion planned

The recently completed financing round will enable Planity to achieve its growth targets. In addition to product development, the company is also planning acquisitions and investments in new sectors.

Planity plans to create 300 new jobs in 2024 to increase its workforce to 700. The integration of Conversational AI is also planned in order to automate phone calls and appointment bookings. Customers will also be able to make card payments via their cell phone. The financial foundation for further international expansion and economic development has thus been laid.