Platform Group acquires Vivelacar

The Wiesbaden-based conglomerate will hold a majority stake in the car subscription provider from February. Managing Director Mathias R. Albert remains on board.

The Platform Group takes over the car subscription service Vivelacar. As of February, founder Mathias R. Albert will cede the majority of his company to the Wiesbaden-based company. However, Albert will remain on board as both a shareholder and managing director.

Vivelacar, founded in Stuttgart in 2019, offers cars on a subscription basis. This is intended to give private and business customers more flexibility and choice. Vivelacar's partners include BMW, Mercedes-Benz and Renault. Thanks to the acquisition, Vivelacar will now gain access to five million customers in Germany alone in one fell swoop, Albert said.

Platform Group, which already operates 16 online platforms, now wants to help the startup expand into other markets and expand its own offering. "With this step, we are strengthening our portfolio with a significant future market and can contribute our expertise in e-commerce," says Platform Group CEO Dominik Benner.