SevenAccelerator invests in nucao

SevenAccelerator invests in nucao, a sustainable organic chocolate start-up, to strengthen the brand in Germany and boost sales.

Unterfoehring, Oct. 23, 2023 - SevenAccelerator has announced a mid-single-digit million investment in nu company GmbH, the maker of chocolate brand nucao. Nucao is a start-up from Leipzig that specializes in organic chocolate products. These are characterized by their vegan-friendliness and their environmentally friendly packaging. The products are available in brick-and-mortar stores as well as online. SevenAccelerator's media investment will help increase nucao's brand awareness in Germany and boost sales of their products, while expanding distribution channels.

For us, the strategic partnership means both increasing our brand awareness and being able to spread our message for more sustainability in the chocolate segment. With our first TV campaign, we will reach 25 million people, who will see the spot an average of five times.

Christian Fenner, Co-Founder and CMO nucao

SevenAccelerator has already proven its ability to promote consumer-focused startups. Through customized media investments in TV and digital channels of ProSiebenSat.1, brand awareness has been sustainably increased. The focus is on partnership-based support for the start-ups and close cooperation with their management. The TV and digital advertising campaign for nucao recently began as part of the SevenAccelerator media wall loan.

We are tapping into nucao's appropriate target groups, who care about sustainable consumer behavior as well as transparency and credibility of the companies whose products they buy.

Maximilian Jochim, Managing Director SevenVentures GmbH

Maximilian Jochim, Managing Director of SevenVentures GmbH, emphasizes the effectiveness of TV as an advertising medium for consumer-oriented products and stresses that nucao appeals to target groups that value sustainable consumption and credibility.At the same time, nucao was able to conclude a partnership with REWE, which includes the nationwide listing of its products in REWE stores. Further collaborations with drugstores such as dm are in the pipeline to increase consumer awareness of vegan chocolate. Point-of-sale promotions in particular are planned to draw attention to the products' taste qualities and their added social value.

The SevenAccelerator investment and the new partnerships demonstrate nucao's commitment to sustainability and quality in the chocolate market. As recently as June, we reported on Startbase about SevenAccelerator's media-for-equity investment in Next Gen Foods. Also exciting to consider in this context is the April 23 Series B investment in KoRo.