MyMuesli turnover grows to 80 million euros

Despite the pandemic, the muesli manufacturer is growing, thanks in particular to its booming online business. MyMuesli has almost one million customers online.

The Passau-based start-up MyMuesli increased its turnover by 15 percent to 80.3 million euros last year. EBITDA more than tripled to five million euros. This means that MyMuesli is now profitable. The start-up now generates more than two thirds of its business online. The customer base also grew by 27% in 2020 to 989,000 active online customers.

"The strong online performance in 2020 underlines the enormous potential of our unique business model," says Hubertus Bessau, CEO and co-founder of MyMuesli. "We have realigned our business to pursue a clear online-first strategy."

In February of this year, MyMuesli decided to close almost all of its own retail stores and to continue operating only three of its 23 stores. "We believe that MyMuesli is one of the pioneers of personalized food," says Franky Das, CFO of the Passau-based company. "Supported by our data-driven, customer-oriented approach, we will continue to focus on providing our customers with a self-determined diet."

MyMuesli is also planning an IPO. The start-up intends to issue shares in the fall at the latest. MyMuesli was founded in 2007 and is active in six other European countries in addition to Germany, Austria and Switzerland. The start-up sells individually customizable muesli mixes.