Usercentrics wants to enter the USA with new financing

Tom Schmidtgen Tom Schmidtgen | 17.12.2020

Munich-based SaaS provider Usercentrics has closed its Series B with 17 million euros. Now the US market is to be conquered.

Usercentrics has closed its second financing round with 17 million euros. The main investor is the VC fund Full in Partners. The previous investors Alstin Capital from Carsten Maschmeyer as well as Reimann Investors and Cavalry Ventures are again involved.

The Munich-based start-up offers operators to design their websites and apps in a data protection-compliant manner. Customers include Commerzbank and T-Mobile. "Making marketing strategy data privacy compliant is a big challenge for many companies," says founder and CEO Mischa Rürup. "Our company currently processes over one billion consents per day for many leading enterprise companies."

The goal is lofty: Become the global market leader. Usercentrics was founded three years ago and now employs 100 people, 50 of whom are developers. Sales have quadrupled in the past year. The new investment is intended to target the US market, which is much more complicated than the European market. "In the U.S., data protection is a state-by-state thing," says new investor Elodie Dupuy of Full in Partners. "We believe Usercentrics' flexible and customizable solution is exactly what is needed in the US market."


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