Visualvest manages assets of over five billion euros

Sophie Deistler Sophie Deistler | 17.01.2022

Visualvest's Robo Advisor has had a successful year. Nevertheless, most of the money still comes from the Volks- und Raiffeisenbanken's white label business.

Visualvest now manages customer assets of over five billion euros. The Union Investment subsidiary thus managed to quintuple the assets under management within one year. According to Financial Scene four-fifths of the investments originate from the white-label product "Vermögen Plus," which is sold through the cooperative Volks- und Raiffeisenbanken. Only low triple-digit million amounts are attributable to directly managed customer assets of the robo advisor.

"The rapid growth of the assets we manage is based on the collaboration with our cooperation banks. Our digital asset management solutions not only appeal to young, digital-savvy end customers, but are also successfully used by banks in on-site customer advisory services," says Olaf Zeitnitz, founder and CEO of Visualvest.

Visualvest has been in existence since 2015 and offers, among other things, a Robo Advisor. This automatically invests in low-cost ETFs for customers. The white label product distributed by the Volks- und Raiffeisenbanken is called "MeinInvest". The "Vermögen Plus" investment variant is more of a hybrid between the classic robo and fund business and is offered to customers at local banks. In January 2021, Visualvest crossed the threshold of one billion assets under management.


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