Watttron gets new sales manager

The Freital-based start-up is dedicated to the production of packaging. Now it has landed a new head of sales.

A consumer society still can't get around packaging. But the production can become more material-poor and energy-saving by more precision. This, at least, is the focus of the Freital-based start-up Watttron, which supports industry in the production of packaging with its heating technology. Since the beginning of March, it has a new sales manager for international business: Ton Knipscheer. The Dutchman has spent his career in senior positions in packaging companies, including Interpak and the Weidenhammer Packaging Group.

"We are building on Mr. Knipscheer's decades of expertise specifically his experience in the packaging industry and the formation of long-term collaborations with well-known brand owners as well as medium-sized co-packers", CEO of Watttron Marcus Stein is pleased about his new colleague. "We see the hiring of Ton Knipscheer as a very important support for the next big step."

"The many years abroad have enriched my international field of vision. I appreciate the cultural difference as a great opportunity," Knipscheer says of his new role.