10 million US dollars for Flowwow and relaunch as Udora

The global gift marketplace Udora has closed a private financing round of 10 million US dollars and completed a comprehensive brand relaunch at the same time. The company, previously known as Flowwow, is thus entering a new growth phase with a clear focus on international expansion, particularly in Germany.

Germany at the center of the growth strategy

Germany is one of Udora's most important markets in Europe. The platform has already recorded strong growth here: in 2025, the gross merchandise volume (GMV) rose by 136%, while orders increased by almost 124%. This trend continued in 2026 - in the first quarter, GMV grew by 99 % year-on-year and orders by 90 %.

The company is now entering a phase where we want to deepen our presence in the markets in which we operate, including Germany.

Slava Bogdan, CEO and founder of Udora.

With these key figures, Germany is becoming a central pillar of the expansion strategy. Udora plans to expand its presence not only in major cities such as Berlin, but also to target medium-sized cities and regional markets.

Platform for local providers

Founded in 2014, the company connects customers with local florists, confectioners and artisans in over 50 countries and more than 1,500 cities. Udora consistently relies on a marketplace model. All orders are processed exclusively by independent local sellers and small and medium-sized enterprises.

The platform provides these sellers with a comprehensive digital infrastructure, including order processing, marketing tools and access to international customers. This enables local retailers to reach new target groups without having to develop their own technical solutions.

Localization as a competitive advantage

A central component of the strategy is the strong localization of the offering. Unlike generic marketplaces, Udora adapts its product range to regional preferences, cultural occasions and price structures.

In Germany, this means expanding beyond traditional flower offerings. Baked goods, houseplants, home accessories and personalized gifts are also increasingly in demand. In total, the platform comprises more than 150,000 products in over 25 categories.

Tech and AI

Udora is using the fresh capital to invest more in technological developments. In particular, this includes AI-supported personalization systems that are intended to improve the shopping experience and optimize product recommendations based on individual user preferences.

In the future, the company is also planning new features such as gift subscriptions, wish lists and an enhanced product selection based on search and purchasing behavior. The expansion of shipping solutions is also on the roadmap.

Ambitious growth targets

Udora has set itself ambitious targets for 2026: Around 350,000 orders are to be processed worldwide and the number of sellers is to be increased by 40%. The company is aiming for a global GMV of 23 million euros. At the same time, Udora wants to maintain its service quality at a high level and achieve long-term ratings of between 4.9 and 5.0. At the time of writing, Flowwow has a stable 4.4-star rating on Trustedpilot with over 1600 reviews. The focus is on sustainable growth that strengthens local providers while enabling international scaling.