Adblock Plus made nearly €18 million in profit in 2019

Tom Schmidtgen Tom Schmidtgen | 01.07.2021

The Cologne-based company Eyeo, which operates Adblock Plus, made a hefty profit in the 2019 financial year.

There is a lot of money to be made with ad blockers on websites. This is proven by the start-up Eyeo, which made a profit of 17.9 million euros in the 2019 financial year. This means that the start-up has been in the black since 2015. However, the profit is lower this time than in the previous year because the company took out a loan. "Overall, the development in the financial year was very satisfactory," it says in the annual report, which has only just been published. The Cologne-based company was able to increase sales by 30 percent year-on-year to 47 million euros.

Eyeo was founded in 2011 and offers Adblock Plus, a well-known ad blocker. In addition, the start-up still earns money by letting paying advertisers past the filter. Eyeo is hoping for similarly good results in fiscal 2020. A new partnership with Microsoft, which has built the ad blocker into its "Edge" browser by default, should continue to deliver high user numbers. Revenue is again expected to increase by a double-digit percentage. However, due to higher costs, the operating profit will be somewhat smaller, according to the forecast.


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Startup 2011 Köln Eyeo Producer of browser plugins for data protection (e.g. AdblockPlus)

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