Aufinity Group receives 23 million euros in Series C

BlackFin Capital Partners leads the round. PayPal Ventures and Seaya Ventures invest again.
News by Marc Nemitz Marc Nemitz · Stuttgart, 21. May 2025

BlackFin Capital Partners leads the round. PayPal Ventures and Seaya Ventures invest again.

Cologne, 21 May 2025 - The Aufinity Group, operator of the bezahl.de platform, has secured a further EUR 23 million in its Series C financing round to internationalize its payment management solution in the automotive sector. The round is led by French private equity investor BlackFin Capital Partners, supported by existing investors PayPal Ventures and Seaya Ventures.

bezahl.de is growing rapidly

The Cologne-based fintech is one of the fastest-growing start-ups in the mobility financing sector. With bezahl.de, Aufinity offers a platform for digital payment processes that dealers and OEMs use along the entire value chain from vehicle sales to after-sales.

Our goal is to redefine the industry standard for payment management in the automotive sector across Europe

Lasse Diener, Co-Founder and CEO

The company is already the market leader in German-speaking countries. With the fresh capital, Aufinity is now planning to expand into other European markets and strategically expand OEM cooperations.

Early round brought forward due to high demand

The Series C financing was actually planned for a later date. However, the rapid scaling in markets such as Spain and Italy, the increasing transaction volume and the international interest in the solution led to the early implementation of the round.

The performance of the team and the success of the international expansion convinced us. We see bezahl.de as a key solution for the digitalization of payment transactions in Europe's automotive industry.

Maxime Mandin, Managing Director BlackFin Capital Partners

BlackFin Capital Partners invests for the first time. The existing investors are also satisfied. Alexandros Bottenbruch from PayPal Ventures praises the progress made in the enterprise and after-sales segment. Aris Xenofontos from Seaya Ventures emphasizes the speed of implementation in the expansion.

Aufinity Group GmbH was founded in Cologne in 2018 by Lasse Diener and Ulrich Schmidt. With its platform bezahl.de (or "Aufinity" abroad), the FinTech supports car dealerships, OEMs and workshops in the digitalization of their payment flows. The aim is to improve liquidity, simplify processes and optimize the customer experience. In 2025, the company opened offices in Madrid and Rome to accelerate its market entry in Southern Europe.


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