DataGuard acquires British company MyLife Digital

Together, the companies want to become the market leader in data protection. They are silent about the purchase price.

Privacy start-up DataGuard has acquired the provider of a leading consent and preference management platform, UK-based MyLife Digital. "We believe we have found a perfect new home for MyLife Digital," said Jack Mason, managing director of Inc & Co, MyLife Digital's parent company. "Their solution puts consumers and their privacy first - so there are strong synergies between DataGuard and MyLife Digital that will make the combination a strong leader in the privacy space." Nothing was disclosed about the purchase price.

DataGuard offers "privacy-as-a-service" for businesses and organizations, among other services. Consumers can use DataGuard Consent to view the history of all data an organization has collected about them, as well as specify and control whether that data is shared with third parties. "Together, we will grow the customer base and help many more organizations around the world become privacy compliant and generate real value through transparency and Consent," said Thomas Regier, co-founder and CEO of DataGuard. MyLife Digital's consent and preference management platform will now become an integral part of its own software.

DataGuard was founded in Munich in 2017 and already has 1,500 customers, including Canon. 150 people work for the startup in Munich, Berlin and London.