Investment worth billions

Prior Labs is acquired by SAP

Billion-euro investment for tabular AI. Prior Labs launches next growth phase.
News by Marc Nemitz Marc Nemitz · Freiburg, 04. May 2026

The Freiburg-based AI start-up Prior Labs has signed an acquisition agreement with SAP. The aim is to jointly establish a leading AI research laboratory for tabular data models. The financial details of the transaction were not disclosed and the deal is still subject to regulatory approvals.

Despite the acquisition, Prior Labs will remain an independent unit, including its brand, research approach, open source strategy and existing customer relationships.

Billion-euro investment in AI research and product integration

As part of the agreement, SAP plans to invest more than one billion euros in Prior Labs over the next four years. In addition to long-term financial support, this also opens up a direct path for the startup to integrate its technologies into SAP's product portfolio.

This marks the start of a new growth phase for Prior Labs, in which research and industrial application will be more closely interlinked.

Focus on tabular AI models

In contrast to many developments in the AI sector, which focus on language models, Prior Labs focuses specifically on structured data - such as tables, databases and scientific data sets. These form the basis of numerous business processes and research projects.

The company has already set standards with models such as TabPFN. The technology has been widely received in scientific publications and is considered powerful in the analysis of structured data. The further developments TabPFN-2.6 and the announced TabPFN-3 underline the company's claim to innovation.

Scaling through access to company data

The partnership with SAP gives Prior Labs access to a broad customer base in data-intensive sectors such as financial services, healthcare and industry. This makes it possible to further develop AI models under real-life conditions and bring them to market faster.

SAP was an early investor in the field of tabular AI and recognizes the potential of this technology for enterprise applications.

A central component of the agreement is the operational independence of Prior Labs. The company will retain its locations in Freiburg, Berlin and New York as well as its focus on research. Open source activities, including GitHub repositories, scientific collaborations and the developer community, will also continue unchanged.

Community and research

The founders Frank Hutter, Noah Hollmann and Sauraj Gambhir emphasize that the close connection to the scientific community and the developer base will continue to play a central role in the future. With the support of SAP, Prior Labs aims to accelerate its research and open up new fields of application - especially in areas where structured data plays a crucial role.


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