Emax Digital closes financing round

Lisa Marie Münster Lisa Marie Münster | 18.06.2021

The Munich-based start-up helps retailers place themselves better on Amazon, now it has raised 1.4 million euros.

Once they worked directly for Amazon, now the founders of Emax Digital decipher e-commerce patterns for the internet giant's customers to better place their products: Andreas Kleofas and Dominik Pietrowski founded Emax Digital in 2018, with Dimitri Dumonet joining them the following year. In a seed financing round, the Munich-based company is now raising 1.4 million euros. Investors are High-Tech Gründerfonds and Bayern Kapital, and business angels Dirk Freytag and Arndt Groth are also involved.

"The interest on the part of customers to better understand Amazon and thus increase their sales is immense. Thanks to our investors, we can now serve the demand of the brands even faster and grow," Kleofas says about the financing round. Currently, Emax Digital only serves Amazon, but in the long term, the start-up's software should also be applicable to other marketplaces.

The Munich-based company generates recommendations for action explicitly for Amazon's advertising form Digital Retail Media. "Digital Retail Media is currently the fastest growing media segment. Amazon alone generated almost 16 billion US dollars in advertising revenue in 2020. 75% of all Amazon marketplace customers are also Amazon advertising customers," says business angel Arndt Groth, explaining his investment. "With the help of the AI-based emax digital platform and its Smart Reports, these customers are able to receive detailed analyses and insights on their campaigns and competitors."


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