Emma makes 405 million euros in sales

Lisa Marie Münster Lisa Marie Münster | 22.01.2021

Success remains true to the mattress provider: the Frankfurt-based start-up Emma reports a 170 percent increase in sales for the past year.

Mattress maker Emma is reporting its second major sales increase in a row. Last year, the start-up increased its sales by 170 percent to 405 million euros. In 2019, sales were still 150 million euros, and that was already an 80 percent increase.

The start-up Emma was founded in 2013 and has been profitable since 2017, according to its own statements. Core markets are primarily the UK, France and the Netherlands. Only then comes the German market. Since 2017, the start-up has also included the Dunlopilla brand, which was taken over from insolvency and is supplied to specialist retailers.

In 2020, the family-owned company Haniel from Duisburg took over the majority of Emma and bought 50.1 percent of the shares, both parties are silent about the purchase price. Grow the company also wants this year, said founder Manuel Müller in a press conference. He wants to hire 200 employees. The start-up also wants to test a new mattress that can be controlled via smartphone and adapts to sleeping positions.

Emma says it operates in 26 countries and has 500 employees.


Like it? Please spread the word:

Newsletter

Startups, stories and stats from the German startup ecosystem straight to your inbox. Subscribe with 2 clicks. Noice.

LinkedIn Connect

Take care, give care

Did this news inform or entertain you? Then we would be happy if you tell your network about it.

Share on Linkedin Share on Facebook Share on Xing

FYI: English edition available

Hello my friend, have you been stranded on the German edition of Startbase? At least your browser tells us, that you do not speak German - so maybe you would like to switch to the English edition instead?

Go to English edition

FYI: Deutsche Edition verfügbar

Hallo mein Freund, du befindest dich auf der Englischen Edition der Startbase und laut deinem Browser sprichst du eigentlich auch Deutsch. Magst du die Sprache wechseln?

Deutsche Edition öffnen

Similar posts