Emma launches sleep accelerator programme

Lisa Marie Münster Lisa Marie Münster | 25.08.2021

The mattress start-up is looking for innovative ideas from the world of sleep. The Frankfurt-based company is launching the Sleep Innovation Accelerator, and applications are open until September 15.

An idea for sleeping? Start-up Emma, whose Emma mattresses have made it impossible to imagine the world of sleep without them, is launching an accelerator programme and is looking for ideas around falling asleep, waking up and sleep quality. "Our goal with the Sleep Innovation Accelerator is to promote and encourage talented young people to turn their ambitious ideas into reality or to found a start-up themselves," says founder Dennis Schmoltzi.

Potential founders can submit applications until September 15. Whoever wins will not only receive a network and knowledge from the Emma company, but also up to 250,000 euros to finance their ideas. Those who apply and convince in the interview will be accepted into the Sleep Innovation Accelerator to further develop their ideas. Every three months during the programme, the Emma Innovation Board will discuss how to proceed and where improvements are still needed. At the end of the six-month programme, the idea should have become an implemented product that will henceforth be distributed and further supported by Emma.

Emma was founded in 2013, now employs over 700 people and is active in over 30 countries. The Frankfurt-based start-up is reporting record sales in 2020: For 405 million euros, Emma has sold mattresses and thus recorded a growth of 170 percent. Last year, Duisburg-based holding company Haniel took over 50.1 percent of Emma, with the remaining shares belonging to founders Manuel Müller and Schmoltzi, who continue to run the business.


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